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March 25, 2025

Which Roastar Packaging Option is Right for You?

We’re diving into Roastar’s three packaging options— stock, Roastar Design Lab, and custom-printed—so you can find the perfect balance of speed, customization, and branding.

Stock, Roastar Design Lab, or Custom? Find Your Perfect Packaging

So, you’ve got a killer product, and you’re ready to package it up. Exciting, right? But before your brand-new bags, pouches, or tins can hit the shelves (or your customers’ doorsteps), you have a decision to make: Which type of packaging makes the most sense for your brand?

At Roastar, we’ve got three Midwest-made packaging options to fit every timeline, budget, and creative ambition: Stock packaging, Roastar Design Lab, and fully custom-printed packaging. Whether you need something fast, something flexible, or something that screams your brand, we’ve got you covered.

We’ll break down each path below so you can decide which one is best for you. If you’re short on time, our handy Product Finder can help you find your perfect coffee packaging in thirty seconds flat. Just answer three simple questions to get product recommendations tailored to your needs.

Stock Packaging: When You Need a Fast, No-Fuss Solution

Stock and Blank Packaging

Stock packaging is your go-to solution for a fast process without any hurdles. It’s ready to ship immediately from our location in Wausau, WI, so you can get your hands on professional-grade packaging without the usual wait time.

A word to the wise — stock packaging doesn’t mean sacrificing personality. We offer professionally designed coffee-themed gusset bags sold in packs of 25 and individual collectible tin cans that look stunning on any shelf.

If you want to add some customization to your blank bags, just hand-apply a custom-printed coffee bag label, and boom! You’ve got a branded look without committing to the full design process. It’s the perfect, affordable first step that may ultimately lead to a fully custom design down the road.

At the end of the day, if you just need a no-fuss way of getting your hands on some packaging—and fast—stock is the way to go.

Roastar Design Lab: For a Custom Look with Low Minimums

Roastar Design Lab - AI Designed Packaging -  Personalized Packaging

If you’re wanting to give your bags a more personalized look but aren’t quite ready for the complexity, time commitment, and higher minimums of a fully custom design, Roastar Design Lab is your perfect middle ground. Our online design tool is ideal for hobbyists and small businesses looking for a low-commitment way to brand their goods and limited releases.

Begin by picking your product, then start personalizing. Material and features are already pre-selected, so the only thing you have to worry about is getting creative!

But no worries—you don’t need any design experience to create stunning packaging. Browse ready-to-use patterns, use the AI tool to generate images, or start designing from scratch. Add shapes and text to personalize your design on a 2D canvas, then view the results in a live 3D rendering.

Once everything is designed to your satisfaction (which could take as little as a few minutes!), order as few as 1 tin can, 25 gusset bags, or 100 flat bottom bags. Then, sit back—there’ll be no back-and-forth emails, no waiting for proofs, and no dealing with lead times.

In summary, if you want packaging that looks custom—but without the deep dive into full-scale production—Roastar Design Lab checks all the right boxes.

Custom-Printed Packaging: Make It 100% Yours

Roastar Custom-Printed Packaging

If you’re a business whose product is making waves and you’re ready to go all-in on every detail of your packaging, fully custom is the path for you. This option offers maximum flexibility and style for an unforgettable impact. Since it’s fully custom, you control every element — materials (including sustainable options), design, finish, and features — so the possibilities are endless!

Need resealable coffee bags with a degassing valve and tear notch for your bestselling roast? We got you. Want a collectible (and curbside recyclable!) tin can with your choice of lid for your coffee shop’s refill promotion? No problem. Interested in adding flair and shine to your design with metallic effects or a clear window that shows off what’s inside? Custom makes it possible.

But the beauty of custom-printed packaging isn’t just in the features, it’s in the branding. Fully custom means that every inch of your package is an opportunity to tell your brand’s story and craft something that stands out on the shelf. If you’d like a professional designer to handle this part (and create a logo if you need it), we have a Designer Network of talented professionals who are familiar with Roastar and can design your brand from the ground up.

While custom-printed packaging is a bigger investment than stock or Roastar Design Lab, it pays off in brand recognition, premium presentation, and long-term customer loyalty. This is the route for brands that are serious about their image, ready to make a statement, and looking for packaging that truly reflects their identity.

So… Which One is Right for You?

The best packaging option for your brand depends on your goals, your budget, and how much creative control you want.

If you need something fast and no-fuss just to get started, stock packaging is your best bet. If you want personalized packaging without tackling the full production process, Roastar Design Lab is a perfect middle ground that still offers low minimums and commitment. If your business is ready to dive into branding and wants complete flexibility over materials and features, fully custom-printed packaging is the way to go.

No matter which option you choose, our team at Roastar has your back. Whether you’re a hobbyist, a startup, or an emerging brand looking to elevate your packaging game, we’ll make sure your product looks just as good on the outside as it does on the inside.

Ready to take your packaging to the next level? Explore your options and start designing today!